Sign of the times

Wellington has sprouted a new 'Hollywood-style' sign to greet new arrivals to the airport. This one is supposed to be temporary - for the duration of the Rugby World Cup and the debate of the virtues of putting up a 'Wellywood' sign.
While stopped on my scooter to snap this photo, I had two people remark to me that this was better than 'Wellywood'.
Pretty good dynamic range from the iPhone 4 camera, although you probably can't quite make out that the sign is made of corrugated iron.